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for insurance purposes and of course I have to assess what price to ask for the horses
and ponies we sell here. So the value of an individual animal is often questioned
and this section is to try and shed a little light on the subject--or at least in
my opinion, for what that's worth (no pun intended!)
If someone had told me 10 years ago that I would be selling hacking cobs for £5000
today, I would have laughed my socks off. But I do and if it's a good cob, there
is usually a queue to buy him. Like anything in life, a horse is only worth what
someone is willing to pay and the value of most goods are governed by two things:-
1. How much it has cost to manufacture (which will include getting it to you as a
consumer) and 2. How the demand relates to the supply.
To deal with the 2nd point first. I'm sure many of you already know what I describe
as 'what everyone wants'. Over the years I have been selling horses, the 'average'
type and standard of rider has changed. I think this is probably due to several
facts including 'Health and Safety' which sadly seems to go hand in hand with litigation.
The grass roots of riding are riding schools and they do sterling work teaching complete
beginners how to ride. But they have to err on the side of safety and thus most
riding school horses are institutionalised super steady ploddy neddies who have learnt
to ignore a lot of mistakes as beginners learn to ride. Thus riding a school horse
doesn't really teach you to ride most horses in the real world. The Health and Safety
issues have also had a knock on affect with Pony Clubs etc. Instructors (many of
whom are trained at colleges where again most of the horses are safe schoolmaster
types) are taught to keep the risks of riding to an absolute minimum and thus few
children or learners in recent years have never been faced with the sort of old style
riding instructors of yesteryear. Then, if you dared to fall off--you were in trouble
and someone would be bellowing at you to bl**dy well get back on and bl**dy quick
too! These days you expect cotton wool treatment, an assessment as whether you should
be allowed to do so and asked what type of medical help you require. When I was
a child, to be tough and get back on was pride and showing you were not a wimp.
That done you grit your teeth and kicked on and by doing so you got brave and your
confidence grew. So we learnt to be braver riders and ride sharper horses. I can
remember an instructor once shouting at me as I flew through the air--he yelled "how
dare you fall off in MY lesson". The old saying that 'naughty ponies make good riders'
is so true. But now my job is to find quiet ponies and quiet horses as no one is
either allowed or wants to go through that learning curve. Hence riders are not
so brave. End result…. nearly everyone wants a quiet horse.
Another contributing factor to the type of horse in demand is the level of rider
who now becomes a horse owner. Due to increased wealth, leisure time and availability
of livery yards--the opportunity of being a horse owner is an option to so many more
people. Country life has come to city and suburbia, farms have been forced to diversify
and offer livery to horses as well as be split up with land sold off as pony paddocks
to city commuters. Thus today so many would be horse owners have not come from farming
or horse 'stock' as they say. In other words, growing up with and learning to ride
on non riding school horses is not so common and another reason why riders are not
so brave with the same end result.
Most people lead busier lives with many hobbies and interests, so many one horse
owners have families, work and other commitments that mean little time is left to
spend each day with your horse. Especially so when you have mucking out and other
chores to fit in as well. Most horses don't 'work' anything like as hard as they
used to so have more energy--thus you need a quiet temperament in the first place
……..so everyone wants a quiet horse.
And finally--what is the price of safety? There really isn't one I don't think.
If you don't have the skills or the courage to cope with a fire breathing dragon
or even a cheeky chap who may have a sprightly buck one day then you can't learn
over night and make the confidence happen. So you have to fall into the category
of 'what everyone wants' otherwise you have a horse who you can't cope with who's
habits usually get worse as they get more and more of the upper hand and who then
becomes a liability rather than an asset. If you recognise what I'm talking about
you will no doubt be one of those people prepared to pay more for a reliable friend
rather than risk loosing more confidence and probably a lot of money as you sell
your horse cheap or for a loss. Cheap because you are relieved to see the back of
him and don't want to put more money after bad or spend hundreds of pounds for weeks
of corrective schooling which will help but won't eradicate the memory of the problem
which you know may pop back.
Thus the 'what everyone wants horse' is much in demand, short in supply and thus
the price goes up!

The 2nd point is the manufacture. That's a crude term of breeding and producing
a horse. Have you ever asked how much it would cost you to first buy a brood mare
(or even be given one), put it in foal (that means stud fees and additional costs
that all that usually incurs), feed and keep your broodmare whilst patiently waiting
eleven months gestation for hopefully one healthy foal? Keeping that foal until
it's old enough for you or probably a paid professional to break, school and introduce
to a bit of life before selling it to someone as that quiet 'what everyone wants'?
Oh and don't forget we may have a few unexpected vet's bills to pay along the way.
I'm not sure what the average price of a puppy is these days. I appreciate that
a mongrel who may have happened by mistake or an unwanted/rescue puppy maybe be a
few pounds but most dog breeders can command several hundred and many over a thousand
pounds for a pedigree puppy. Gestation--9 weeks, puppies, with usually several and
sometimes lots in one litter, are ready to sell in 8 weeks. Sure there are the costs
involved but I'm sure you can do your maths and how many wealthy dog breeders do
you know? There are even less wealthy horse breeders--and I mean the type of horse
you and I are interested in--not those bred by Sheik Mohammed!
I'm sure you get my drift. But as far as breeding horses are concerned--gone are
the days of the farmers and landowners who would put their old hunter in foal as
she went into retirement or have the land to run a few good broodmares out with a
nice cob stallion. It doesn't happen much anymore--and why? Because of the cost
and the length of time (not to mention the risk) it takes to get a return; there
are better ways to make a profit from your land. The equine industry in the UK is,
unlike many other EU countries, not subsidised in anyway. Countries like Ireland
have various subsidies and incentives for breeding. Irish farmers don't loose their
quotas when reducing sheep and cattle and breed a few horses instead. This helps
but it still doesn't make breeding leisure horses much of a money making venture.
I mentioned Ireland--where in my opinion some of the best horses of the good all
round sensible type are bred. The good Irish cobs, Irish Draughts, Connemaras and
all the cross breeds are often blessed with super temperaments and a good basic introduction
to life being bred by old fashioned and knowledgeable horsemen. But these guys don't
do it for fun or to loose money. Some do for a bit of a hobby but they do like their
hobby to be paid for and most expect to earn a pint or two at the very least! The
Irish are also no fools and know their horses are known world wide for all the reasons
I've mentioned and more. They also know 'what everyone wants' and they know that
they are in demand and even in Ireland getting shorter in supply. Despite the assets
they have over the UK (which includes having more grassland) there are still easier
ways of making a living than breeding horses. Other industries have boomed in Ireland
over recent years, amongst them building and tourism and farmers and breeders are
turning their hands to these rather than the high risk, slow return of horse breeding.
Most of the Irish don't breed horses as pets and nor do many break and ride them
to keep. They have a different ethos to life as regards their horses. There is
always another horse to ride and hunt next season if someone wants to buy this one
now.
On my travels in Ireland I often get the same answer to my question when I ask "how
much do want for this horse?" - the reply comes 1000 euro for every year of it's
life. And they reckon that's not greedy and is fair and I have to agree. If it's
a bit special in anyway--they want more and sometimes a lot more. If you've already
done your sums--to pay 5000 euro for a 5 yr old horse would mean little profit and
I doubt you could breed, keep and break one for the same. No one breeds to make
a loss so by now I hope you are beginning to see why the prices of horses have begun
to escalate of late and those of you who think you can go to Ireland and buy a cheap
cob standing in a peat bog are dreaming! Remember this horse is still standing in
Ireland, it's yet to get to England (let alone have the basic Stubley treatment of
teeth, worming and a good set of shoes that are not 6 months old--not to mention
a thorough test drive over several weeks to make sure no worms pop out of the can!).
Thus manufacturing costs are high and the profit is low. If you find a horse for
less than this--someone, somewhere is or has lost money. If someone is prepared
to loose money, ask yourself why? This is where we need to start thinking about
the quality and the old saying 'you get what you pay for'. Of course you could get
lucky and someone has a Rembrandt and just didn't realise it. But on the whole most
horse owners (especially the wise Irish horsemen) know what they have, what is their
worth and how much they are in demand. If a cheap price tag is attached--ask yourself
why? There should be a hole in it so look carefully as I probably look at more horses
than most and rarely find one with a bargain basement price tag unless there is a
good reason. Be careful that the price that has lulled you in is not going to cost
you dear in the end as your bargain buddy turns out to be a rogue--only problem being
that you don't see the hole until the money has been paid and the previous owner
has vanished over the horizon. Ireland is a selling nation when it comes to horses--I
have learnt through advice from a good Irish friend, that a good horse for sale in
Ireland over the age of 5 or at the very most 6 is indeed a rare beast. Sure the
odd one comes up for grabs who has been genuinely owned by a private home but on
the whole the rest are bred and broken to sell. If an Irish horse is a good horse
then someone has bought it by the time it has reached 5. Hence nearly all our Irishmen
are younger horses and as I say in another part of the website--I prefer them so
as a good young brain is always a good brain and usually comes without baggage.






As I said earlier--with a bit of luck you occasionally find a bargain or a diamond
in the rough that someone hasn't noticed. Rarely so in Ireland where there is such
depth of knowledge amongst the breeders and producers, these guys have eagle eyes
and know a good horse with a good brain when they see one and they certainly know
what is their worth. As a performance or show horse in the making--the price increases
as someone is paying for the potential. Until proven otherwise, these horses are
usually worth more than ones who looked to have the same potential and yet have been
tried and somehow didn't come up trumps as expected. But that's the chance game--buy
a horse who has yet to perform and you may have a future star at a lesser price than
someone who put one foot on the ladder and came out the champion and thus started
to prove himself already. But fail at the first hurdle and already the potential
is starting to be questioned.
For those of you not looking for the potential world beater--none of this probably
matters but the temperament and safety does. A genuine, kind, sensible, steady and
forgiving character is the rare beastie so many of you want and if he has looks and
talent as well then the price really does start to rocket--they are after all--very
rare!
So why are there cheaper horses on the market and some with talent? I often get
calls from horse owners who offer to sell their horse to me. Sometimes there are
genuine sounding reasons that they are offered to a dealer--maybe personal circumstances
needing a prompt sale or some people just don't want to have to go through the heartache
of seeing a variety of people come and test drive their horse and analyse their best
friend. But more often than not the reason is lack of suitability which is often
described in several ways:- Lack of time to do them justice, or needs someone more
experienced to bring them on, or someone who can utilise their full potential or
some such tale. Quiz a little more and you usually find out that this may also mean
that they have a little issue in life--maybe a buck, nap, problem with traffic or
a tiger in their tank! Horses rarely mind if their potential is never reached--if
they have a happy home tootling about then what does it matter if they don't jump
big fences and win rosettes. As long as they are not bored--they don't read the
results page in 'Horse and Hound' and there are many horses 'with potential' that
I have sold who have led happy lives never winning a rosette, because they have never
been asked to try. Far better to have 20 acres of grassland to roam around in and
hack out once a week than be turned into a machine who chases every rosette by jumping
the practice fence 30 times and going in every class on the schedule! How do you
fancy having you head trussed in like a turkey so you can look pretty trotting around
the show ring and fed till you feel like bursting because show horses have got to
have top line? Funny how the top line I have around my thighs is called fat! I
know this doesn't happen a lot but sadly it does happen. The fact that the horse
can jump over 4' or 1.20m is of little use to those of you who want a kind, safe,
hassle free and pleasurable friend. If the horse has the ability to one day consistently
jump a Grand Prix course then he will be in much demand and have a great value whether
he bucks, is bad in traffic or not. That horse is of interest to the Whitakers and
the like but not if it is going to be limited to a foxhunter track. So you fall
into the middle category and what I call a 'misser'. A round cuddly looking cob
that rides like a tank with a ferrari engine is not going to be everyone's cup of
tea. Nor is the sharp horse that may jump round a RC open track as long as you don't
mind the odd rear or him jumping into a ditch when he sees a lorry. Especially so
if he is past middle age and likely not to progress too much further or even if he
could, would be drawing his pension and ready to retire just as he hit top form.
Potential and talent is of course valued. But performance horses also have to have
the right attitude and brain to do the specific discipline for which it is intended.
In the showing world you also have to be in a category. The most fantastic looking
show cob with all the right attributes is never going to be the same value if he
measure 1/2 cm over height. He may be able to compete as a maxi cob but nobody will
put the same price on him when he is a small maxi rather than up to height proper
cob.
Think also of the variety of prices paid for a Thoroughbred bred to race. With a
good pedigree and the promise of great potential, youngsters sell for hundreds of
thousands of pounds. When that potential fails you can buy the same horse a few
years or even months later for as little as a few hundred. If you go to Ascot or
Doncaster Sales or the like and buy yourself a £1000 TB--be aware that you may have
bought yourself hard work and possibly trouble--and that you are taking a gamble
that may cost dear. There are always exceptions to the rule but if you buy a Collie
dog or Springer Spaniel expect it have an active brain and need and want exercise--that's
what they were bred to do. TB's are usually the same and for every one who is a
quiet laid back fellow, there will be goodness knows how many sharp characters who
will usually need extra grub, extra care, extra exercise and extra skill. Don't
expect him to be willing to mooch around a muddy field in the wind and rain whilst
you are held up in a traffic jam and not back on schedule to get him in (fancy rug
or not!).
If you are a skilled, confident and talented rider able to sort out a problem with
a horse you no doubt expect your skills to be rewarded by buying a horse that lots
of other rider don't want and can't ride. These horses are cheaper because they
are less popular, probably have been on the market for a while because of their issues
and a gamble to take on and produce as the problem may not be correctable. Then
you may end up owning an older horse with a issue that still nobody or very few want!
I'm sure we have all heard of the bargain horse or someone telling you that you really
shouldn't have paid so much for you new much longed for friend. That Joe Bloggs
down the rode had just as good for half the price. If Joe Bloggs has two horses
and you only need one--I'll have the other one if it is that good! We haven't mentioned
other important points like soundness and age. I have known and know quite a few
quiet ‘13 yr old’ ponies that are superstar steady schoolmasters bought for 'sensible'
money looking after a son or daughter. But truth is that pony is in his twenties
and steady because he is slowing down in his old age and not quite sound. That's
fine as long as the pony is not uncomfortable or in pain doing his job but the true
value of the pony is probably not as much as was paid and the truth one day usually
outs.
So like the old adages 'you get what you pay for' and 'something is only worth what
someone will pay for it' are both true. I'm sure many of you can think of someone
who bought a bargain horse only to find the paint started to flake off soon after
they got it home. If you can't repair them yourselves, then it is usually at great
cost to get someone else to help you and even then, if someone straightens the dint,
it is not as good as the dint never being there in the first place! And of course--you
may still have a hot potato that no one wants and there is another good old saying
' a bad horse costs just as much as a good one to keep'. You will also find that
an unsound horse will cost more! So please remember what it has taken to get your
horse to where it is the day you view it and what the safety and soundness is worth.
At Stubley it will have benefited from at least a few weeks and usually a few months
of professional schooling--something many horses never have in their lives. Most
professionals charge upwards of £150 per week for this service so that soon adds
up.
So next time you try and calculate how on earth a ploddy looking cart horse can command
a fat cheque--remember how much has happened to have him standing in front of you
and offer you a quiet ride. More and more clients ring me and say they are prepared
to pay more for a horse if it is going to be safe, sound and sensible and so many
of you tell me stories of horses that have gone wrong because you may have bought
unwisely. If lots of people are after the same type of horse and they are still
proving hard to find the prices will go up Another old adage for you ' fools breed
horses for wise men to ride'. Maybe that's true but those fools won't carry on breeding
horses if they are going to loose money at it--especially so in Ireland!


